Animation & Illustration
With eLearning animation and illustration services from First Media, you can deliver engaging visual storytelling and explainer content, without the cost of face to face photography and video shoots.
Promotional Animations
Animation is great for new products and sales enablement training. This animation was created for Sabre to promote their new software products for the airline industry.
Storytelling Animation
A powerful way to get your message across is through storytelling. In this animation for the world's leading football league, we discuss the concept of Identity for young athletes.
Animation for EDI
Equality, Diversity and Inclusion is a sensitive subject. Our team of animators have worked across a range of eLearning projects to tackle this subject effectively. This is an opening animation for Group1 Automotive.
Educational Animation
We produce a range of animations to convey complex concepts for education. This animation around Maslow's Hierarchy was created for the United States Olympic Committee.
Benefits of Illustrations and Animated Content
Dynamic elearning content developed with animations and illustrations is relatively quick and low-cost to create and update compared to most video production. This is because there’s no need to book people and locations for footage.
Complex processes and concepts can be conveyed through animation without the limitations of real-world physics. If you can imagine it, we can create it.
The elearning content is custom-built for your audience - we can ensure that their learning experience is authentic and personalised just for them.
It all starts with a storyboard
Our animation process for eLearning starts with storyboarding the content before moving onto the illustration and animation stages.
This refined process allows our illustructional designers and scriptwriters to focus on the learning goals before going into the production phase.
Our Animated Educator Videos
To create visuals that resonate with your learners, we work closely with you to understand their motivations, interests, and in-house terminology.
We then use characters and elements that reflect these aspects, ensuring they are relatable and familiar, often mirroring those within your organisation.
We design the look, feel and flow to align with your learning objectives. There is no fluff - each illustration or animation will be designed to address a specific learning objective. Collectively, the series combines all the objectives into a cohesive learning experience.
Types of Illustrated / Animated Learning Content
Any form of education and training can be delivered through illustrations and animated learning content. The end result could be:
- Storytelling - your learners are taken on a journey, where they are compelled to progress through the training content.
- Interactive Learning - rather than a passive, click next experience, your learners are involved, enhancing engagement.
- Gamification - drawing on games-based learning principles, your content can tap into the competitive urge - with themselves or their peers.
- Quizzes - through tests along the way, learners and L&D teams can monitor progress and identify areas for improvement.
- Video - creating a multi-sensory training experience. Animated and illustrated video content lowers the cost of production.
Our Portfolio
Frequently Asked Questions
Here are a few example tactics and use cases that could enhance your digital learning experiences:
Animated Infographics
While static infographics pack a lot of information, animating them can significantly boost viewer engagement. Through animation, you can direct the viewer’s attention, underline crucial points, and deliver the flow of information more naturally and intuitively.
Process Demonstrations
Move away from dense text to use animations for breaking down complicated procedures into straightforward, visual sequences. Clarify complex or technical matters, where visual demonstration beats verbal or text explanation.
Comparison Visuals
Accentuate the differences or similarities between two concepts, products, or ideas. Animated, comparative visuals can make these distinctions more tangible and memorable for learners.
Abstract Concepts
Conveying abstract concepts can often be challenging through text alone. Animations can bridge this gap by transforming ideas into visual narratives or metaphors, making them more comprehensible and relatable.
Microlearning Content
In an era of dwindling attention spans, animated microlearning provides an effective way of engaging modern learners. This bitesize learning can highlight essential insights, aid revision, or introduce new subjects in an easy to digest format.
Impactful Data Visualisation
Make your data stand out! Bring numbers to life through animation, showcasing trends and making statistics more digestible and impactful.
While any type of training can be brought to life with elearning animations and illustration, it can be excellent for:
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3D environments where it’s important to understand locations or products from various angles, allowing you to zoom in and out
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Complex processes where a mix of audio and visuals in the way of diagrams and step by steps guides can enhance understanding
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Dry training topics where adding colour and vibrance could boost learner engagement
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Dynamic environments where products and processes change frequently - as animations and illustrations are relatively quick and easy to update
We’ve created bespoke elearning for most industries across business, education, Government and the third sector.
Our learning solutions are used in Healthcare, Sport, Retail, Media, Charity, Finance, Transport & Logistics, Environment, Science & Technology - to name just a few!
We’ve been developing elearning for over 25 years and our clients love working with us. We’ve supported the likes of the NHS, Lloyds Banking Group, US Olympics & Paralympics, ITV, National Trust, and the Crown Commercial Service.
But the longevity of our business doesn’t mean we’re stuck in the past. We bring creativity, the latest tech and a diversity of approaches to our work to keep things fresh. We leverage AI to add scalability to the reach of training content where relevant, while reducing costs for our clients.
Local businesses and schools through to the biggest global brands trust us for engaging, lively elearning that helps them achieve their goals.
