Masterclass Video learning for Amazon
Our objectives
Supporting Business Growth: Providing practical support and advice to small businesses across the UK and Europe to facilitate their growth and development.
Authentic Content: Creating genuine, relatable content featuring real presenters and case studies.
Engaging Videos: Crafting captivating videos using a blend of motion graphics, images, and live presenters.
Skill Enhancement: Equipping small business owners with new skills in technology, finance, and marketing to accelerate their business success.
MasterClass Videos: Carbon Net-Zero and International Trading
Collaborating with Amazon and other partners, we produced a series of masterclass videos. A key partner in this project was Planet Mark, an expert on carbon-net zero, contributing to a range of videos aimed at helping businesses understand and set clear net-zero targets. These videos covered the legal, commercial, and ethical reasons for businesses to focus on achieving carbon-net zero.
The British Chamber of Commerce was another vital partner, focusing on customs clearance, advisory, and training for international trade. Their masterclass videos, particularly on 'The Rules of Origin,' are crucial for small businesses looking to trade internationally.
Engaging, Bite-Sized Learning
Filming at Amazon’s own studios, our team scripted, filmed, and edited the content for Amazon's learning platform. The scripting phase ensured all videos had a consistent format tailored to the target audience. Our film crew then collaborated with presenters and Amazon's team to bring the content to life. Understanding that small business owners have limited time, we emphasized key points quickly and effectively. Our goal was to create a relaxed, engaging experience by blending presenter-led content with bespoke motion graphics.
The Impact
The Small Business Accelerator was launched on Amazon’s UK website, reaching over 200,000 businesses. The Carbon Net-Zero and International Trading videos were central to the content, providing valuable insights and practical advice. Amazon’s team appreciated the collaboration with First Media, and we are excited about planning future content together.
This case study highlights our successful partnership with Amazon, showcasing our ability to create impactful, engaging educational content that empowers small businesses to thrive.
