First Media's Development of the Forensic Access Website
Objectives
The key objectives for the Forensic Access website were to develop a professional, engaging site with an emphasis on UX/UI design, target the solicitor audience effectively, and increase the number of enquiries.
The site also needed to include a Training and Events section, be optimised for SEO, and be built using an easy-to-use CMS to allow Forensic Access staff to manage content efficiently.
Our approach
First Media undertook the website design with a focus on creating a professional and trustworthy appearance that would appeal to solicitors. The UX/UI design was designed to provide an intuitive and seamless user experience, allowing visitors to quickly find the information they need.
To effectively target solicitors, the website was structured to highlight the expertise and comprehensive services offered by Forensic Access. Detailed pages were created for each service, including Blood Pattern Analysis, Fingerprints, Digital Investigations, and more, providing in-depth information and demonstrating the company's capabilities.
A significant aspect of the project was to increase the number of enquiries. This was achieved through strategically placed call-to-action buttons, a streamlined contact form, and clear, compelling content that encourages solicitors to reach out for more information or consultation.
Built using Umbraco CMS
The Forensic Access website was built using Umbraco CMS, selected for its user-friendly interface and flexibility. This CMS enables Forensic Access staff to easily update and manage content, ensuring that the site remains current and relevant. Additionally, Umbraco's scalability allows for future growth and the integration of new features as needed.
Optimised for SEO
First Media implemented comprehensive SEO strategies to ensure that the Forensic Access website ranks well on search engines. This included keyword optimisation, meta tags, and high-quality content tailored to the target audience. As a result, the website attracts more organic traffic and potential enquiries from solicitors searching for forensic services online.
Training and Events Section
A dedicated Training and Events section was developed to showcase upcoming training sessions and events hosted by Forensic Access. This section is easily manageable through the Umbraco CMS, allowing staff to add and update events as necessary. It serves as a valuable resource for solicitors seeking professional development opportunities.
Results
The launch of the Forensic Access website successfully met all project objectives. The professional design and targeted content effectively appeal to solicitors, while the intuitive UX/UI design enhances user experience. The site has seen a significant increase in enquiries, attributed to the strategic call-to-action elements and optimized SEO. The Training and Events section has also been well-received, providing a platform for promoting educational opportunities.
First Media's development of the Forensic Access website has resulted in a robust and professional online presence that effectively supports the company's mission to provide scientific advice and guidance to defence solicitors. The integration of user-friendly Umbraco CMS, targeted SEO strategies, and comprehensive service information positions Forensic Access as a trusted and authoritative source in the forensic science field. First Media's expertise in web design and as Umbraco developers played a crucial role in delivering a website that meets the needs of both Forensic Access and its target audience.
